Response to reading, "Characterizing a New Seriality" by Marc Steinberg
Baudrillard defines a series as a (mass) reproduction of an
object that is made possible by industrial modern advances in order to provide
people from different social classes an equal access to particular goods. The
definition of what a series is hasn’t changed much since then but the way they
are created/developed has changed a bit. The way I interpreted this change towards
the “new seriality” is that there is a much more decorative approach and more “logic
of continuous transformation”. This shift allows series to be more diverse from
object to object and this metamorphosis happens a lot quicker; because of technological
advances, series become available to the public a lot sooner. Unless something
is one-of-a-kind and custom-made, it is probably part of a kind of series of
items similar if not identical to it. I recently purchased a leather planner
from a bookstore that could be considered part of a series because of its
unique design; which is just one of probably many kinds of series that that
company manufactures.
The main difference between an iterative and discrete series
is that an iterative series is nonlinear while a discrete series is linear. Because
of its structure and the importance of the differences between objects in the
series, future possibilities of an iterative series are a lot more difficult to
predict, such as series (or collections) in high-end fashion, items are a lot
more unique. On the other hand, the repetition of a discrete series make it
possible to predict its future via mathematical calculations, such as different
series of iPhones and other technological devices. There were a few ideas in
this article that definitely took some breaking down in order to grasp, but I
now have a much better understanding of different kinds of series and their
functions/roles in society.
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