Tuesday, September 29, 2015

Chapter 14 Reading - Crystal Giraldo

          Causality is a chain of events that a traditional narrative follows until a conclusion or meaning is met; this is the basic cause and effect sequence. A narrative compression is pretty simple to understand. It is usually how ads are designed in order to grab attention, appeal to its audiences' emotions and make an impression, within small amount of time (usually between 15-60 seconds).    
          There is an Extra gum commercial that makes me tear up every time I watch it that uses this technique. It starts off with a father and young daughter on a train chewing gum and the dad makes a little origami crane out of the gum and gives it to his daughter. The commercial follows the two characters up until the daughter seems to be moving out of the house or going away to college (with the dad giving her these little origami cranes throughout the years). The dad drops a box he is packing into the car and out fall hundreds of little metallic cranes that his daughter had kept all those years. In about 45 seconds, the audience experiences the bond that this father and daughter shared as she was growing up.
          A nonnarrative is a form of sequential art that has no clear storyline; the three different types are categorical, rhetorical and abstract. A big example of this is informational literature. Any sort of pamphlets/manuals/books that provide information on a certain topics are factual and do not have a defined narrative. Some documentaries and commercials (topics related to health, political campaigns, etc.) are the film versions of this. Although there are sub-narratives in them, their purpose is usually to be a source of information o the audience. Poems can also be a form of nonnarrative in literature. A lot of poems communicate emotions and ideas without necessarily telling a story.

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