What is causality?
- Casuality is a chain of events that helps construct a story. The beginning events lead up to the middle, and the middle events lead up to the finale in a traditional narrative.
Define narrative compression and give an example of a tv or online commercial that uses this technique.
- Narrative compression is when you have to edit down the story you want to tell due to time constraints, but have to make sure your narrative grabs the audience's attention and is clearly received by the audience.
- An example of a commercial that uses this technique is one about Orbit Gum. In this commercial, they have only 16 seconds to sell their product. The short narrative shows a man and a talking pizza arguing because he refuses to eat her. They use the soft-sell approach because they focus on humor but at the end of the commercial it all ties together with their "Just Brushed Clean Feeling" motto.
Briefly describe and give examples (not from the book) of two
non-narrative approaches you have seen in film or
literature.
- One example of a rhetorical non-narrative approach can be found in this commercial for an LG Oled TV. The 55 second commercial has no formal story line. It shows scenes of a zoomed in eye, people in a theater, people stargazing, and a woman that seems to turn into a whale? None of these scenes are linked with each other.
- An example of an abstract non-narrative approach can be found here. He is one of my classmates in my Video Art class. His montage project was a series of close up shots of water being boiled, falling in a bucket, inside a blender etc. There was no formal narrative.
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